Skills
CRM
social media marketing
campaign analytics
market research
Role
Better Booch is a kombucha company based in LA, sold nationwide at retailers including Whole Foods, Target, & Costco. I served as the marketing design intern for Better Booch in the summer of 2022. I was tasked with growing & maintaining our social media presence through content creation & community engagement.
Results
I grew our Instagram week over week, with a peak of 224.69% increase in accounts engaged. I also grew our Facebook page and group with 60.5K additional reaches of our page in the last month of my internship as well as creating our most engaged with post. Additionally, the TikToks I created garnered over 1,623 views between 4 posts.
Selected Facebook Posts & Captions
You can never have enough quick lunch/dinner ideas & we're here to help! Which combo are you wanting to try first? 😋🍴
this may or may not be market research 👀 we wanted to reach out to this group & hear some of your flavor preferences! comment your picks below! 👇
There are some new faces around here so we thought we’d take a minute to introduce ourselves on the marketing team! We’d LOVE to get to know you all too so comment below your favorite booch flavor & a fun fact —could be literally anything! favorite movie, place you’ve traveled, how many booch cans you go through daily 😉 (see post)
A lil word search for your hump day 🙂 Can you find all 7 Better Booch-related words? 🔍
This NYT article summarizes the findings of the Stanford Study on Fermented Foods (spoiler alert: there's a reason booch is better) (see post)
Selected Instagram Stories
